On August 28, 2025, the "Reach for the Stars and Start a Brilliant Journey" Cross-Border Gold-Mining Guinness Event, exclusively hosted by the Ningbo North Special Zone of Alibaba International Station, wrapped up with resounding success at the Ningbo Cross-Border E-Commerce Comprehensive Pilot Zone. Among the gathering of elite enterprises, Ningbo Yichang Fire Protection Equipment Co., Ltd. stood out prominently by publicly announcing a bold performance target of 5 million RMB. After three rounds of intense PK competitions centered on the upcoming September Procurement Festival of Alibaba International Station—competing against over 50 leading enterprises from Ningbo's machinery, electronics, and hardware industrial belts—the company finally clinched the coveted "Marketing King" title with its outstanding comprehensive performance, solidifying its position as a benchmark in the cross-border export of fire protection equipment.
As a key preheating event for Alibaba International Station's annual September Procurement Festival—the platform's largest-scale global sourcing carnival—the event was designed to help participating enterprises accumulate customer resources and optimize marketing strategies before the peak sales season. With the theme of "AI Efficiency Enhancement + Performance Sprint", it attracted a slew of head enterprises from Ningbo's advantageous industrial clusters, all vying for limited premium promotion resources. Industry data underscores the timeliness of this competition: the global fire protection equipment market is projected to surge past 95 billion USD in 2025, driven by increasing safety regulations worldwide and booming demand in emerging markets. China, as the world's largest producer of fire protection equipment, is expected to see exports reach 58 billion RMB this year, with cross-border e-commerce channels contributing 27% of total exports—up 5 percentage points year-on-year, firmly establishing itself as the core pathway for Chinese fire protection enterprises to enter the global market. Ningbo Yichang's 5 million RMB target was not a random claim but a strategic decision based on in-depth analysis of market trends and full confidence in its own product strength and operational capabilities.
Founded in 2014, Ningbo Yichang has deeply rooted itself in Huangjiabu Town, Yuyao—known as the "Hometown of Fire Protection in China"—where it benefits from a mature industrial ecosystem integrating R&D, production, and logistics. Leveraging its strategic location adjacent to National Highway 329 and the Hangzhou-Ningbo Expressway, the company has built a streamlined supply chain that enables it to deliver orders within 72 hours to major ports like Ningbo-Zhoushan, a critical advantage in the time-sensitive cross-border trade. Adhering to the core tenet of "Quality Ensures Survival, Sincerity Wins Trust, Service Drives Development", Ningbo Yichang has invested over 15% of its annual revenue in R&D over the past three years, achieving key breakthroughs in intelligent fire detection and eco-friendly fire-extinguishing technologies. Its flagship products, including AI-powered smoke detectors with real-time data transmission and lithium-ion battery fire-extinguishing systems for new energy vehicles, have obtained authoritative international certifications such as EU CE, US UL, and ISO 9001, fully complying with the strict safety standards of European, American, and Southeast Asian markets. During the PK competition, the company maximized the value of Alibaba International Station's digital tools: using the AI Business Assistant to generate multi-language product pages in 16 languages within minutes, deploying intelligent customer service to handle inquiries 24/7 with a response rate of 98%, and achieving a 30% increase in inquiry-to-order conversion rate. Additionally, through targeted placement on the homepage resource slots of core markets including Germany, Indonesia, and Brazil, the company successfully reached 20 million high-intent global buyers, significantly boosting its brand exposure.
"Our success stems from a well-orchestrated three-stage strategy: accumulating potential customers through sample promotions during the preparation phase, launching limited-time discount packages for key products during the acceleration phase, and focusing on high-value orders during the sprint phase," explained Mr. Zhang, General Manager of Ningbo Yichang. He emphasized that the team specifically tailored marketing tactics for blockbuster products like intelligent smoke detectors and new energy vehicle fire-extinguishing devices, which resonated strongly with overseas buyers. Beyond the honor itself, the "Marketing King" title also brought substantial benefits, including prime first-screen display in the fire protection category during the September Procurement Festival, a 6-month free subscription to Alibaba International Station's advanced AI function package, and priority access to the platform's global buyer matchmaking events. Post-event data further validated the company's strength: overseas inquiries surged by 120% month-on-month during the competition, with 45% coming from the Southeast Asian market—where infrastructure construction is booming—and high-value orders over 100,000 RMB accounting for 30% of total orders. "This victory is a testament to the viability of the 'high-quality products + digital empowerment' model for Chinese fire protection enterprises going global," Mr. Zhang added. "We will take this as a new starting point to expand into more emerging markets and elevate the international influence of Chinese fire protection brands."
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